{ "version": 1, "generatedAt": "2026-06-01T22:03:49.674Z", "count": 10, "reels": [ { "id": "in-defense-of-sweat", "sourceSlug": "in-defense-of-sweat", "title": "In Defense of Sweat", "category": "Sweat-positive", "durationLabel": "1:22", "durationSeconds": 81.867, "summary": "A short film for the useful, human thing your body does every day.", "lesson": "Keep the sweat. Change the underarm care routine around it.", "transcript": "You have around three million sweat glands and every one of them is there to keep you alive. Sweat cools you through a hot day, a hard workout, a nervous moment. It's one of the most useful things your body does. And somehow, you were taught to be ashamed of all of it. So the world went to work shutting it off. Antiperspirant uses aluminum to plug your sweat ducts blocking the very thing that keeps you cool. And the rest of us just covered it up: deodorant, even the natural kind a scent laid over the skin, hoping the smell stays hidden. But sweat barely smells at all. The odor comes later, from bacteria on the surface of your skin. So you don't have to block it, and you don't have to hide it. You can simply rinse it away. Or at least that's the easy part. The hard part is keeping the odor from coming back after your shower. And that's what GoodSweat is built for: an underarm cleanser, not a deodorant, with high performance odor protection. Made with odor-binding minerals and Octenidine, an American molecule with decades of European clinical use. Three pumps in the shower, sixty seconds, rinse. Keep the sweat. Reclaim your confidence. Your body was never the problem.", "video": { "src": "/assets/reels/in-defense-of-sweat/video.mp4", "width": 720, "height": 1280, "sizeBytes": 9304100 }, "poster": { "src": "/assets/reels/in-defense-of-sweat/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 182118 }, "source": { "slug": "in-defense-of-sweat", "sizeBytes": 62888201 } }, { "id": "the-sniff-check", "sourceSlug": "the-sniff-check", "title": "The Sniff Check", "category": "Confidence", "durationLabel": "0:56", "durationSeconds": 55.6, "summary": "A quick story about the tiny odor check nobody likes admitting they do.", "lesson": "When underarm care starts in the shower, you can stop checking after you get dressed.", "transcript": "How many times have you checked if you smell today? The sniff check. Don't worry everybody does it. The quick arm-press in the elevator. The lean-in when no one's looking. Nobody admits to it. Here's what nobody says out loud: you check because you're not sure. Deodorant doesn't clean anything it just trades one smell for another. So the question never goes away. You just carry it around all day, quietly wondering. What if you didn't have to? That's the idea behind GoodSweat a foaming cleanser, made with odor-binding minerals and Octenidine. You work it in, rinse, and the doubt's gone. Clean skin doesn't need a second opinion. You stop checking because there's nothing left to check.", "video": { "src": "/assets/reels/the-sniff-check/video.mp4", "width": 720, "height": 1280, "sizeBytes": 4750194 }, "poster": { "src": "/assets/reels/the-sniff-check/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 91612 }, "source": { "slug": "the-sniff-check", "sizeBytes": 18379721 } }, { "id": "the-tell", "sourceSlug": "the-tell", "title": "The Tell", "category": "Body Literacy", "durationLabel": "1:07", "durationSeconds": 66.667, "summary": "Why stress sweat starts in your hands — and the one spot it actually turns into odor.", "lesson": "Stress sweat is ancient survival wiring, not a flaw. Just rinse the one spot that matters.", "transcript": "Stress sweat doesn't start in your armpits. It starts in your hands. Get nervous, and your palms get damp before the rest of you even reacts. Heat sweat starts at your head and works down. Stress sweat does the opposite it goes for your hands and feet. Different sweat, different wiring. It comes from the older, animal part of your brain the part that reacts to fear, not heat. And it's not a glitch. A little sweat actually helps your hands grip. The threat used to be a predator. Now it's a presentation. Most of those spots just feel clammy. Only one actually starts to smell your underarms. That's where GoodSweat comes in a foaming cleanser with odor-binding minerals and Octenidine, made to protect against underarm odor. Three pumps in the shower, about sixty seconds, rinse clean. You can't think your way out of sweating. But you can stop wondering how you smell. Your hands were never betraying you. They were getting you ready.", "video": { "src": "/assets/reels/the-tell/video.mp4", "width": 720, "height": 1280, "sizeBytes": 6471388 }, "poster": { "src": "/assets/reels/the-tell/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 68294 }, "source": { "slug": "the-tell", "sizeBytes": 41703987 } }, { "id": "free-yourself", "sourceSlug": "free-yourself", "title": "Free Yourself", "category": "The Switch", "durationLabel": "0:48", "durationSeconds": 48, "summary": "A case-file reframe for anyone ready to stop blaming sweat.", "lesson": "Odor is the enemy, not sweat. Rinse clean and leave the cover-up behind.", "transcript": "We've been arresting the wrong guy. For years we blamed the sweat. But sweat's just your body keeping its cool. Odor's the enemy. Not the sweat. And deodorant? It never caught the odor. It just covered it up, and left the residue under your shirt. So drop the cover-up. GoodSweat goes after the real thing. It's high-performance odor protection, wrapped up in a foaming cleanser you use in the shower. Three pumps sixty seconds rinse clean. Free yourself from deodorant. Reclaim your confidence. And your peace of mind, until your next shower. Case closed.", "video": { "src": "/assets/reels/free-yourself/video.mp4", "width": 720, "height": 1280, "sizeBytes": 3210934 }, "poster": { "src": "/assets/reels/free-yourself/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 68695 }, "source": { "slug": "free-yourself", "sizeBytes": 41089117 } }, { "id": "natural-deo-defector", "sourceSlug": "natural-deo-defector", "title": "The Deodorant Drawer", "category": "Routine Reset", "durationLabel": "0:42", "durationSeconds": 42.2, "summary": "For anyone with a drawer full of almost-right deodorants.", "lesson": "A shower routine can feel cleaner than another sticky swipe.", "transcript": "This was my natural-deodorant drawer: crystal, baking soda, charcoal, and the backup in my bag. By lunch, I was reaching for another swipe. I stopped blaming my body. It was the cover-up. GoodSweat is a foaming underarm cleanser with Octenidine HCl and odor-binding minerals. Three pumps in the shower, work it in, wait sixty seconds, rinse clean. No wax under your shirt, no noon reapply. I still sweat because I'm supposed to; I just get dressed without the sticky swipe. GoodSweat. Free yourself from deodorant.", "video": { "src": "/assets/reels/natural-deo-defector/video.mp4", "width": 720, "height": 1280, "sizeBytes": 3992046 }, "poster": { "src": "/assets/reels/natural-deo-defector/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 219775 }, "source": { "slug": "natural-deo-defector", "sizeBytes": 40307288 } }, { "id": "nobody-is-born-smelling", "sourceSlug": "nobody-is-born-smelling", "title": "Nobody Is Born Smelling", "category": "Body Chemistry", "durationLabel": "0:56", "durationSeconds": 55.967, "summary": "A science story about why fresh sweat was never the smell.", "lesson": "Underarm odor starts later, on skin and fabric, which means the routine can change.", "transcript": "Why is there no such thing as a stinky baby? Well okay, babies can stink. But that's the diaper, not the baby. A baby sweats all day and still smells like nothing at all. Because the smell was never the sweat. Fresh sweat is mostly water and salt. It barely smells at all. Body odor is something you pick up later around puberty, when your skin starts giving bacteria something to feed on. Which means every deodorant you've ever owned was aimed at the wrong thing. The sweat was never the problem. You don't cover your skin. You wash it. That's all GoodSweat is: a foaming cleanser, made with odor-binding minerals and Octenidine. Work it in, rinse, and the smell goes down the drain instead of onto a stick. You weren't born needing a cover-up. Turns out, you still don't.", "video": { "src": "/assets/reels/nobody-is-born-smelling/video.mp4", "width": 720, "height": 1280, "sizeBytes": 3866982 }, "poster": { "src": "/assets/reels/nobody-is-born-smelling/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 98698 }, "source": { "slug": "nobody-is-born-smelling", "sizeBytes": 29363990 } }, { "id": "the-earwax-test", "sourceSlug": "the-earwax-test", "title": "The Earwax Test", "category": "Body Chemistry", "durationLabel": "0:49", "durationSeconds": 48.8, "summary": "A surprising genetic clue, told without making anyone's body the problem.", "lesson": "Odor is chemistry, not a character flaw.", "transcript": "Check your earwax. It can tell you if you have body odor. Same gene controls both. It's called A-B-C-C eleven. Dry, flaky earwax? You make almost none of the compounds that turn into underarm smell. Wet earwax, you make more. One gene, decided before you were born. Here's the strange part. Most people who barely smell still buy deodorant every week. Pure habit. They started at twelve and never stopped. So odor was never about clean or dirty. It's just chemistry, sitting on your skin. And chemistry, you can rinse. That's GoodSweat. A foaming cleanser, made with Octenidine. Three pumps in the shower, sixty seconds, rinse. Your genes set the starting line. The shower's where you finish.", "video": { "src": "/assets/reels/the-earwax-test/video.mp4", "width": 720, "height": 1280, "sizeBytes": 3814634 }, "poster": { "src": "/assets/reels/the-earwax-test/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 114761 }, "source": { "slug": "the-earwax-test", "sizeBytes": 15915184 } }, { "id": "american-molecule", "sourceSlug": "american-molecule", "title": "The American Molecule", "category": "Octenidine", "durationLabel": "0:59", "durationSeconds": 58.8, "summary": "The origin story of a skin-cleansing molecule that finally came home.", "lesson": "GoodSweat brings Octenidine into a rinse-clean underarm care routine.", "transcript": "In 1983, an American lab invented a molecule. Then America forgot all about it. It was very good at one thing. Keeping skin clean. For a remarkably long time. But America had other ideas. So the molecule got shelved. Europe didn't. For forty years it lived behind pharmacy counters in Hamburg and Vienna, filed under a code. WIN 41464. A whole continent quietly trusted it, and we never even learned its name. It's called Octenidine. And it just came home inside the first underarm cleanser built around it. Not a deodorant. A cleanser you use in the shower, so the odor rinses down the drain instead of soaking into your shirt. An American molecule. Forty years abroad. Finally home. GoodSweat. With Octenidine.", "video": { "src": "/assets/reels/american-molecule/video.mp4", "width": 720, "height": 1280, "sizeBytes": 5715609 }, "poster": { "src": "/assets/reels/american-molecule/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 100175 }, "source": { "slug": "american-molecule", "sizeBytes": 61091083 } }, { "id": "hot-tub-founder", "sourceSlug": "hot-tub-founder", "title": "The Hot Tub Story", "category": "Founder Story", "durationLabel": "1:06", "durationSeconds": 66, "summary": "The true ritual shift that started six years without deodorant.", "lesson": "The answer was not another stick. It was changing where underarm care happens.", "transcript": "I haven't worn deodorant in six years. It started with a hot tub. We packed in way too many people and stayed way too long. Two days later, bumps under both arms. A doctor told me to wash under my arms with a drugstore cleanser, and skip deodorant for a week. The bumps cleared up. But the surprise? My body odor was gone. Even on days I forgot to shower. I figured I'd use deodorant again after that week. I never did. My wife noticed before I said anything. She gave up deodorant too. Six years later, I've sweated through Tokyo summers and Berlin winters, and nobody's once told me I stink. Sweat was never the problem. Covering it up was. So I spent a year making a better version of that drugstore bottle. I call it GoodSweat a foaming cleanser made with Octenidine. Three pumps, sixty seconds, rinse clean. I'm Hank. Six years in, and I still don't own a stick of deodorant.", "video": { "src": "/assets/reels/hot-tub-founder/video.mp4", "width": 720, "height": 1280, "sizeBytes": 6157357 }, "poster": { "src": "/assets/reels/hot-tub-founder/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 55604 }, "source": { "slug": "hot-tub-founder", "sizeBytes": 51709415 } }, { "id": "five-thousand-years", "sourceSlug": "five-thousand-years", "title": "Five Thousand Years of Covering Up", "category": "Cover-up History", "durationLabel": "1:29", "durationSeconds": 89.467, "summary": "A fast tour through humanity's long habit of covering odor instead of rinsing clean.", "lesson": "A better shower routine beats a prettier mask.", "transcript": "For five thousand years, humans have had one idea about body odor. Cover it. Ancient Egypt had perfumed oils. The royal courts of Europe barely bathed they drowned the smell in perfume. The Victorians wore scent strong enough to enter a room before they did. The fifties had the aerosol cloud. And today, the most enlightened version yet: natural deodorant essential oils doing the very same thing. A nice smell, laid over the skin, hoping it holds. Every era was sure it had solved it. Every era had just made a prettier mask. The real answer was never a better cover-up. It was a molecule developed in an American lab in the 1980s, with decades of European clinical use that doesn't sit on top of the odor. It cleanses the skin where odor begins. No one had ever brought it home and put it where it belonged: your shower. That's GoodSweat. Not a deodorant the first underarm cleanser, with high performance odor protection that lasts long after your shower. Made with odor-binding minerals and Octenidine: that American molecule, finally home. Three pumps. Sixty seconds. Rinse. Five thousand years of covering up and the answer was ready forty years ago. It just took this long to bring it home.", "video": { "src": "/assets/reels/five-thousand-years/video.mp4", "width": 720, "height": 1280, "sizeBytes": 12394972 }, "poster": { "src": "/assets/reels/five-thousand-years/poster.jpg", "width": 720, "height": 1280, "sizeBytes": 133401 }, "source": { "slug": "five-thousand-years", "sizeBytes": 73364443 } } ] }