One sentence
GoodSweat is the first underarm cleanser: three pumps in the shower, sixty seconds, rinse clean, then leave deodorant behind.
Official press kit
GoodSweat
The first underarm cleanser. Rinse clean in the shower, leave deodorant behind, and get dressed without the sticky swipe.
For coverage, please link as: GoodSweat
Fact sheet
The short version, without the cover-up.
Use this page for a clean read on what GoodSweat is, what it is not, and how to describe underarm care without turning it back into deodorant.
- Brand
- GoodSweat
- Legal name
- GoodSweat Inc.
- Founded
- 2026
- Founder
- Henry Kronick
- Base
- San Francisco, California
- Product
- GoodSweat Foaming Underarm Cleanser
- Category
- Cosmetic rinse-off underarm cleanser
- Size
- 100 ml / 3.4 fl oz
- Price
- $18.50 single bottle; $32 two-pack
- Where to order
- goodsweatcare.com/cleanser
- Key ingredients
- Octenidine Dihydrochloride, glycerin, allantoin, zinc glycinate
- Media contact
- hello@goodsweatcare.com
What it is
Handle odor in the shower, not under your shirt.
GoodSweat brings underarm care into the shower routine. Pump into wet hands, work the foam across both underarms, give it about sixty seconds, rinse clean with water — no soap on the underarms — then get dressed without a stick, spray, or fragrance layer.
- Not a deodorant.GoodSweat rinses away instead of sitting on skin as a scent or masking layer.
- Not an antiperspirant.It does not block sweat, and it is not an OTC drug product.
- Cosmetic context.The product is a rinse-off cleanser; ingredient discussion should stay in cosmetic cleanser context.
Boilerplate
Copy that keeps the idea clean.
Use these lines for a brief mention, product roundup, founder profile, podcast intro, or citation.
Short boilerplate
GoodSweat makes a foaming underarm cleanser for people done layering deodorant on after a shower. Built around Octenidine Dihydrochloride with glycerin, allantoin, and zinc glycinate, the 100ml rinse-off cleanser brings odor care into the shower.
Long boilerplate
GoodSweat is building underarm care around a simple point of view: sweat is good, odor is the problem, and deodorant is cover-up. Its first product, GoodSweat Foaming Underarm Cleanser, is a 100ml rinse-off foam used in the shower instead of a leave-on stick afterward. Three pumps, about a minute, rinse clean with water, and get dressed without the sticky swipe. The formula is built around Octenidine Dihydrochloride, an American molecule with European clinical heritage, plus glycerin, allantoin, and zinc glycinate. GoodSweat was founded in San Francisco by Henry Kronick.
Preferred citation lines
- The first underarm cleanser.
- Used in the shower: three pumps, about sixty seconds, rinse clean.
- Replaces deodorant rather than layering with it.
- Built around Octenidine Dihydrochloride, an American molecule with European clinical heritage.
- A rinse-off cosmetic cleanser, not a deodorant or antiperspirant.
Media assets
Images that show the switch.
Use the images below for editorial coverage of GoodSweat. Keep product photography uncropped enough for the bottle, foam, or shower context to stay legible.
Product
100ml bottle
Single-bottle product still for roundups, product detail, and clean shopping context.
Founder
Henry Kronick
Landscape founder image for profiles, Q&As, and podcast notes.
Brand direction
Sweat-positive, cover-up skeptical, still elegant.
The brand should feel clear, human, and slightly subversive: made for people who sweat, shower, get dressed, and want to stop thinking about underarm odor.
Voice
Clear, human, lightly subversive. Beauty-editor polish with plain ingredient truth and sweat-positive respect.
Product line
Foaming underarm cleanser. Rinse-off underarm care, not deodorant, not antiperspirant, not a layer under your shirt.
Primary line
Free yourself from deodorant.
Cream paper#FFF9F0
Body dark#1E1B18
Coral#FF9387
Forest green#42725B
Burnished gold#B28A3D
Claim notes
Keep the story clean.
GoodSweat is a cosmetic rinse-off cleanser. Describe it as underarm care in the shower, and keep ingredient discussion inside cosmetic context.
Use
- Foaming underarm cleanser
- Underarm care in the shower
- Three pumps, about sixty seconds, rinse clean
- Cosmetic cleanser
- Octenidine Dihydrochloride, with European clinical heritage
- Replaces deodorant rather than layering with it
Avoid
- Antibacterial or antiseptic product claims
- Hospital-grade, sterile, FDA-approved, treats, prevents
- Quantified protection claims like 24-hour, 48-hour, all-day, odor-free
- Used before deodorant, under deodorant, or to make deodorant work better
- Drug-language descriptions for the product itself
Background
Where to go deeper.
Media contact
Need images, a quote, or a sample?
Email hello@goodsweatcare.com for media requests, product images, founder background, or samples.